Make Printed Items Look More Expensive & Special

Eye Catching – Ensure graphics and the layout for the media is eye catching. Grey and black is corporate themed and some believe it to be boring. Use adequate colour in a suitable manner.

Use Glossy Effects – Using 3D aesthetics in a design can give your design more depth and highlights attention to design.

Material – Use a suitable media. Paper comes in a variety of formats. Choose a suitable budget for your application.

Printing – Again, budget dependant and application dependant. Quality can be costly, but cheap looks cheap.

High Resolution Images – If you incorporate images within your design make sure that the images are not pixellated and are of the finest quality. 3rd party stock photography sites provide a service whereby you can pay for professional photographs to use for print and web.

Short & Snappy – Viewers find large chunks of text to digest. Keywords and simplified sentences can be more effective at transmitting a message. Reduce the complexity of media by reducing the volume of text. This can make stationary and other printed materials more attractive to the eye.

Lingo – Text and graphics should be aimed at your target audience. Kids don’t understand long words and adults don’t like slang. Correctly phrase your marketing materials to match your customer expectations. Likewise, trade specific advertising materials should use industry jargon.